What does our logo represent?

What does our logo represent?

0 Comments

Before I discuss how the logo transformed into what it is today, I think I should explain the VuWing name itself. To go hand-in-hand with how our phone holder was originally conceived (How It All Started) the name needed to really speak to what the device is, since it is unique and not very commonly understood.

The first thought was what the device enables you to do... view (play) content from your smartphone. Multimedia content while traveling is generally via streaming services like those provided by airlines or downloaded to your device by content services like Netflix, Apple, etc. The tail design acts as a prop, support and tensioner. Due to its primary use case; airlines, it made sense to refer to this tail section as a "wing". Therefore, "View + Wing" was formed as the product and company namesake, but in order to make this stand out and help define a new brand and market, the name "VuWing" was decided on.

As we conceptualized what a product logo would look like, I browsed a lot of concepts, from "marks" to "characters" of all different colors, sizes, shapes and illustration. What I kept coming back to was something that would emphasize what the product does, but yet be simple to illustrate and understand. A few wire concepts were tossed around until the final shape began to take its current form. Easily described, the logo then itself illustrates a VuWing, holding a smartphone, with a commonly understood "play button" on the screen. I believe the mark and name completely represent what the the product does, its goal and who and how we serve.

vuwing holding phone with logo

I hope you enjoy your travels and with VuWing, I hope your journey is more pleasurable for you, your family, friends and colleagues.

 




Also in News & Blogs

VuWing's First Trade Show!
VuWing's First Trade Show!

0 Comments

... we realized that the product was unique and hard to describe. In most cases, people have to see it in action before they make a connection on exactly what it is.

Read More

Understanding
Understanding "Text-Neck"

0 Comments

Our cultural addiction to mobile devices have multiplied the amount of time we spend hunched over. 

Read More

VuWing Users Guide
VuWing Users Guide

0 Comments

We have strived to account for many scenarios; however, we realize that travel accommodations differ like cars on a busy highway. In this users guide, you will find the common "how-to's" and some travel hacks for extending the use of your VuWing.

Read More