airplane taking off in a cloudy sky with passengers using the vuwing perfect travel phone holder with wifi steaming movies and tv

What does our logo represent?


Before I discuss how the logo transformed into what it is today, I think I should explain the VuWing name itself. To go hand-in-hand with how our phone holder was originally conceived (How It All Started) the name needed to really speak to what the device is, since it is unique and not very commonly understood.

The first thought was what the device enables you to do... view (play) content from your smartphone. Multimedia content while traveling is generally via streaming services like those provided by airlines or downloaded to your device by content services like Netflix, Apple, etc. The tail design acts as a prop, support and tensioner. Due to its primary use case; airlines, it made sense to refer to this tail section as a "wing". Therefore, "View + Wing" was formed as the product and company namesake, but in order to make this stand out and help define a new brand and market, the name "VuWing" was decided on.

As we conceptualized what a product logo would look like, I browsed a lot of concepts, from "marks" to "characters" of all different colors, sizes, shapes and illustration. What I kept coming back to was something that would emphasize what the product does, but yet be simple to illustrate and understand. A few wire concepts were tossed around until the final shape began to take its current form. Easily described, the logo then itself illustrates a VuWing, holding a smartphone, with a commonly understood "play button" on the screen. I believe the mark and name completely represent what the product does.

vuwing logo the perfect travel phone holder

I hope you enjoy your travels and with VuWing's handsfree phone holder - specially designed to go with you everywhere your travel takes you.

VuWing Corp 

Also in Blog Posts

adult woman holding hands and fingers forming a heart, what it feels like to go handsfree, image thumbnails of vuwing airplane phone holder, handsfree phone holder, travel phone holder, luggage and trains
Airplane Phone Holder?


VuWing is providing a convenient way to view your phone while traveling, but not just on airplanes, but also on trains, buses and more. Developed from a single, flexible and durable form of soft rubberized plastic, it is made to last and accommodate a wide range of devices.

Read More

man standing in front of the vuwing perfect travel phone holder showcase banner open insert use plane cabin movies wifi streaming
VuWing's First Trade Show!


... we realized that the product was unique and hard to describe. In most cases, people have to see it in action before they make a connection on exactly what it is.

Read More

seated passengers looking at their mobile devices in the cabin of an airplane wishing they had the vuwing perfect travel phone holder
Understanding "Text-Neck"


Our cultural addiction to mobile devices have multiplied the amount of time we spend hunched over. 

Read More

Net Orders Checkout

Item Price Qty Total
Subtotal $0.00

Shipping Address

Shipping Methods